Bitcoin Online Engagement Drops 32% in 2025 Despite Price Milestones
Social media posts and search interest for Bitcoin declined sharply throughout 2025, even as the cryptocurrency reached new all-time highs before a major market correction.
Bitcoin experienced a significant decline in online engagement during 2025, with social media posts mentioning the cryptocurrency falling by 32% to 96 million on X, according to data cited by cypherpunk Jameson Lopp [1].
Google Trends data revealed that worldwide search interest peaked following Donald Trump's November 2024 election victory, then trended downward throughout 2025 with only two modest increases in the second half of the year [1]. Post volume on X peaked in January during Trump's inauguration and the pardon of Ross Ulbricht, and again in March when the Strategic Bitcoin Reserve was announced.
Despite reduced overall engagement, prominent Bitcoin advocates maintained active posting schedules. Strategy chair Michael Saylor published 1,268 Bitcoin-related posts with 97% expressing positive or neutral sentiment, while Blockstream CEO Adam Back posted over 11,450 times, particularly during periods of market uncertainty [1].
The decline in interest persisted even as Bitcoin reached a new all-time high of $126,080 before the October 10 market crash that eliminated over $19 billion in leveraged positions [1]. Crypto sentiment indicators have remained predominantly in "fear" and "extreme fear" zones into early 2026, though some technical indicators suggest improving short-term confidence may be emerging.
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